For brands that invest in sports sponsorship, particularly those with Direct-to-consumer (D2C) business models, an untapped opportunity exists to combine brand-building as an objective with the generation and use of first party data.

Sponsorship has long-since been a tactic for brand building marketers. With a strong presence across media channels, a good sponsorship deal can provide a way to increase your brand awareness in multiple territories at great speed. However, connecting that awareness to measurable sales or acquisition is an elusive outcome for many.

However, in today’s challenging economic times, leadership teams are questioning costs. …

Tom McDonnell

CEO at Monterosa

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