PinnedTom McDonnellWhy we’re starting an engineering hub in Accra, GhanaFollowing our latest capital raise, we’ve decided to open up the next Monterosa engineering hub in Accra.4 min read·Apr 2, 2022--5--5
PinnedTom McDonnellinMonterosaWhy sports sponsorship needs to prove it can convert fans to customers and 6 steps to get startedFor brands that invest in sports sponsorship, particularly those with Direct-to-consumer (D2C) business models, an untapped opportunity…6 min read·Jan 12, 2021----
PinnedTom McDonnellinMonterosaHow we help product managers create fan engagement MVPs that replicate and scale globallyA behind-the-scenes look at how we tackle versioning and app variants at Monterosa7 min read·Jan 10, 2021----
Tom McDonnellIn the fight for fan attention and data, why Sport shouldn’t throw in the towel and leave it all to…I gave a talk at the fantastic SportsLoft event in London last week and this is it, blogified.5 min read·1 day ago----
Tom McDonnellThe most unhelpful term in management: ExpectationIn business jargon, “Circle back” might be the pits, but in management the most unhelpful, counter-productive term is expectation.2 min read·Jan 11, 2024----
Tom McDonnellDon’t let the metric of the moment tell you how your business is doing.Why you can’t sell revenue and metrics measure what you already did. 3 min read·Nov 13, 2023----
Tom McDonnellIt’s media tech prediction season. The future is African.Yesterday we launched the first Product Byte, a sports and media tech community event series. Byte #1 was in Liverpool, attended by the…6 min read·Nov 10, 2023----
Tom McDonnellThe case against Looking To.Phrases swing in and out of fashion. One of those creeping, silky English idioms, now business jargon, is Looking To.1 min read·May 25, 2023----
Tom McDonnellHow interactive fan engagement will transform the next generation of streaming serviceWe now have so many different ways of using our time, and of the countless options available, entertainment is more interactive than it’s…8 min read·Nov 17, 2021----
Tom McDonnellGetting into techI was lucky enough to take part in a session recently, run by Izzy Obeng, founder at the amazing Foundervine. The session aimed to help…4 min read·Jul 2, 2021----
