For brands that invest in sports sponsorship, particularly those with Direct-to-consumer (D2C) business models, an untapped opportunity exists to combine brand-building as an objective with the generation and use of first party data. Sponsorship has long-since been a tactic for brand building marketers. With a strong presence across media channels…

Who is this aimed at? — This is something of a behind-the-scenes explanation of how we tackle versioning and app variants at Monterosa. It’s one of our hottest topics and I’d love to know your thoughts. …

Phrases swing in and out of fashion. One of those creeping, silky English idioms, now business jargon, is Looking To. It’s everywhere, and it’s feeble. “We’re looking to create an inclusive place to work”. Meh. (You can banish Meh too if you wish). Looking To is the swill bucket for…

We now have so many different ways of using our time, and of the countless options available, entertainment is more interactive than it’s ever been. TikTok’s journey from karaoke-esque app to global obsession tells a story of convergence between social media, gaming and streaming. Snapchat’s rise is partially linked to…

I was lucky enough to take part in a session recently, run by Izzy Obeng, founder at the amazing Foundervine. The session aimed to help people get into tech and software careers – particularly those from under-represented backgrounds. — So I thought it worth capturing some of the points we discussed. There is of course huge demand for talent within technology in general. Not just engineering, but in product management, design, data science and so many other roles. …

I’m 42 now, how time flies. My amazing late sister Angela met her Ghanaian husband Nat in Manchester when I was a kid. I can never remember what age I was, but I was young. I always found he and his family inspiring and interesting. …

Everything is different now, but people are the same. We may be isolating at home, but we are already supplementing real human contact with the virtual. Our hunger for stimulus and entertainment is the same, but with almost all sport, soaps, reality TV, cinema and theatre on hold, an enormous…

Despite great hype a decade ago, online video’s metamorphosis into a fully interactive experience wasn’t quite as rapid as expected by some. Instead, a progressive evolution has unfolded, and interactivity with video is now so pervasive, you could be forgiven for missing it. What is Twitch without chat and interactive…

If you’re at IBC and would like to meet, let’s book a meeting. People love to interact with their favourite TV shows and live events in their millions. Last month at Monterosa, we handled billions of votes for the MTV Millennial Awards and over 3.5 …