PinnedWhy we’re starting an engineering hub in Accra, GhanaFollowing our latest capital raise, we’ve decided to open up the next Monterosa engineering hub in Accra. “We’re starting an engineering hub in Ghana” I said. “Ghana? That’s interesting. Why?”, asked the generic European tech bod. Well, yes it is interesting. But not how this person meant it. You see…Ghana4 min readGhana4 min read
Published inMonterosa·PinnedWhy sports sponsorship needs to prove it can convert fans to customers and 6 steps to get startedFor brands that invest in sports sponsorship, particularly those with Direct-to-consumer (D2C) business models, an untapped opportunity exists to combine brand-building as an objective with the generation and use of first party data. Sponsorship has long-since been a tactic for brand building marketers. With a strong presence across media channels…Sponsorship6 min readSponsorship6 min read
Published inMonterosa·PinnedHow we help product managers create fan engagement MVPs that can replicate and scale globally without code branching headachesWho is this aimed at? — This is something of a behind-the-scenes explanation of how we tackle versioning and app variants at Monterosa. It’s one of our hottest topics and I’d love to know your thoughts. …Product Management7 min readProduct Management7 min read
Nov 13Don’t let the metric of the moment tell you how your business is doing.I’ve been thinking a lot about this recently, Richard (CFO) and I spend a fair bit of time interpreting data. You might be familiar with the scenario – you’re ambitious and you’ve got ambitious investors or partners. …Startup3 min readStartup3 min read
Nov 10It’s media tech prediction season. The future is African.Yesterday we launched the first Product Byte, a sports and media tech community event series. Byte #1 was in Liverpool, attended by the people behind digital products at ITV, Premier League, Real Madrid, Formula One, Formula E, Liverpool FC, Everton and many more. It was a great opportunity for us…Africa6 min readAfrica6 min read
May 25The case against Looking To.Phrases swing in and out of fashion. One of those creeping, silky English idioms, now business jargon, is Looking To. It’s everywhere, and it’s feeble. “We’re looking to create an inclusive place to work”. Meh. (You can banish Meh too if you wish). Looking To is the swill bucket for…Writing1 min readWriting1 min read
Nov 17, 2021How interactive fan engagement will transform the next generation of streaming serviceWe now have so many different ways of using our time, and of the countless options available, entertainment is more interactive than it’s ever been. TikTok’s journey from karaoke-esque app to global obsession tells a story of convergence between social media, gaming and streaming. Snapchat’s rise is partially linked to…OTT8 min readOTT8 min read
Jul 2, 2021Getting into techI was lucky enough to take part in a session recently, run by Izzy Obeng, founder at the amazing Foundervine. The session aimed to help people get into tech and software careers – particularly those from under-represented backgrounds. — So I thought it worth capturing some of the points we discussed. There is of course huge demand for talent within technology in general. Not just engineering, but in product management, design, data science and so many other roles. …Careers4 min readCareers4 min read
Aug 18, 2020Why I care about Africa, and why maybe you should tooI’m 42 now, how time flies. My amazing late sister Angela met her Ghanaian husband Nat in Manchester when I was a kid. I can never remember what age I was, but I was young. I always found he and his family inspiring and interesting. …Africa5 min readAfrica5 min read
Published inMonterosa·Apr 1, 2020How to entertain your isolated audiences. Monterosa / at home — solutions for media, sports and brands.Everything is different now, but people are the same. We may be isolating at home, but we are already supplementing real human contact with the virtual. Our hunger for stimulus and entertainment is the same, but with almost all sport, soaps, reality TV, cinema and theatre on hold, an enormous…Isolation3 min readIsolation3 min read
